Dante Ursula is a musician, creator and entrepreneur who, in 1991, established King Flute Philippines Inc. (King Flute), a musical instruments manufacturer in Quezon City. Mr. Ursula’s leading creation was a stylish, bamboo-made flute. Mr. Ursula’s bamboo flutes business has grown both locally and internationally while winning prizes and peer-group recognition for the creator. Mr. Dante Ursula was inspired to experimentation and creation by his natural love of music and ability to play musical instruments. Playing music in the streets of Manila while developing his bamboo flutes, the creator established a workshop, registered his design and launched into business. His subsequent success showed that creation and IP do harmoniously flow together.